Ice Cream Sundays is a yearly event held at The Sweet Potato every summer to give back and engage with the community by giving out free ice cream to people in the neighbourhood.

The Sweet Potato is a natural foods-focused grocery store with a branding that’s punny and upbeat. They also engage in many local events and have built a tight-knit community in the Junction.

I was in charge of creating all of the promotional materials for this event. The goal was to create a memorable event so I made the title fun and punchy; evocative of how you would feel when you receive free ice cream in the heat of summer.

This campaign ran for a month twice a week and The Sweet Potato was able to give out over 1000 units of ice cream back to its community.

Year
2023

My Role
Graphics
Layout
Social Media Campaign

Tools
Illustrator
After Effects